credit card brand preference 結果共1筆

Taiwan’s total credit card spending for 2023 is projected to exceed NT＄4 trillion, with consumers under 30 having an average annual credit card transaction amount of NT＄1.11 million, according to the National Credit Card Center (NCCC). Individuals aged 40 to 60, who make up over 57% of top-level consumers, are crucial customers for card-issuing institutions. These elite spenders have an average half-year spending of NT＄810,000, with women mainly using their credit cards for fashion and luxury items, while men prefer motor vehicle products. Consumers under 40 have a high consumption frequency, averaging over 180 transactions per card in the first half of 2023. Taipei and New Taipei have the highest number of cardholders, accounting for 46% of the total, with Hsinchu County and Hsinchu City having the largest share among the 16 counties and cities at over 6%. VISA cards are the most commonly used credit card brand among elite spenders, comprising 51% of the total, while American Express cards make up only 3% but have the highest average consumption of over NT＄1.3 million per card in six months.